In this fourth module, the instructor guided me through best practices of good blogging fundamentals. Picking a relevant topic and title are the first steps in creating a good blog that will help turn visitors into leads. Based on the Buyer's Personas, choosing a relevant topic is essential to attracting visitors to a blog. Choosing a title that pops and engages is also important when choosing what subject to blog about.
Good blog formatting includes having plenty of whitespace so the reader doesn't feel overwhelmed, bolded text where appropriate, and using engaging images at the top of the post. Optimizing the page for conversion includes using a relevant long-tail keyword in the blog title, URL, in the body of the text, and in subject headers. Using relevant external links to other sites is also important in establishing credibility with search engines, and will show that research has been done on the subject. Also, good keyword research is essential in helping visitors and search engines find the blog.
Finally, promoting offers on the blog can help increase lead generation. Offers may include an email subscription box, e-books, and relevant offers that will entice the reader to a call-to-action. Promoting blog posts is also an important step to help visitors engage and connect with the business. Promotion includes social media buttons, side bar links to past blog posts, and promoting the blog in email campaigns. Lastly, it's always important to analyze click throughs on the number of clicks for each post and any promotional call-to-action to determine efficacy.
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