Call-To-Action Best Practices

In this module, I learned that a good CTA, or Call-to-Action, must be action-oriented.  It is, in fact, a call to action to move the visitor forward in clicking through to an offer or landing page.  This call-to-action button can lead to an e-book, download, or offer that entices the visitor to take another step on a website or blog.

Using best practices for CTA's, it is important to use the buyer's persona in analyzing what kind of an offer would be enticing to the buyer.  What kinds of information would my buyer be searching for online?  Then, it's important to use keywords in the CTA that match both my content and branding across the conversion process in inbound methodology for my business.  The CTA needs to be well placed on the page, and it needs to grab the reader's attention.  Using color and font consistent with branding will help draw the reader to the CTA and help it standout.  On a blog, it's important to place a CTA at the end of the post.  On a website or landing page, placement at the top of the side bar is a helpful location.

Finally, it's always important to analyze the results of the CTA.  A good click-through rate for a CTA is 1-2%.  In other words, out of 100 people, if 1-2 visitors click the button to take the next step, then those customers can eventually lead  to conversion.  Also in best practices, it's okay to adjust and experiment with CTA's as long as I am consistent with my branding and content.