Amplifying Social Media Content for Lead Conversion

With over 3.9 billion users of social media, amplifying social media content for today's social media user is an essential part of inbound marketing strategy.  The first question to ask is, "What do I want to achieve with social media?"  To this end, a comprehensive social media content plan involves setting goals that are S.M.A.R.T.  The S.M.A.R.T. goal social media content metric: Specific, Measurable, Attainable, Relevant, and Timely.

Content that is specific to my audience, or buyer's persona, is critical to capturing visitors' attention.  A comprehensive social media content plan outlines the pieces of content to amplify and the social media platforms it will be promoted on.  A remarkable content plan will clearly communicate brand identity and awareness.  Remarkable content may include blog posts, landing pages, or 'like' or 'share' buttons.  The idea is to gain traction with the content and keep visitors engaged and promoting the content.  Additionally, providing valuable content will keep users coming back to visit my business's social media platforms in the future.

Not all social media platforms are right for every business.  Researching relevant social media use by using the buyer's persona will help identify applicable platforms.  With social media content, it's important to be creative and concise as platforms limit the amount of characters that can be used in posting content.  How content is communicated is as important that what is said.  Building trust with my audience will bring them back to read more. Engaging images are also very important.Statistically, content that is paired with an engaging image is far more likely to be shared with others.  Lastly, and most importantly, optimizing and testing the content will help with determining ROI for social media strategies.